Tuesday, December 13, 2011

Pass on Passive

When I was growing up, we had a charming tiny black-and-white t.v. in one room of the house, and a larger color t.v. in another room. If we found a show we liked on the black-and-white, we'd flock into the living room to see if we could turn it on in color.

Why is that? 

Probably the same reason that active voice grabs readers more than passive voice:


The color made it more vivid, more interesting, more captivating.
In the same way, active voice in writing brings a reader into the action, rather than asking them to observe the action from a safe distance.

See here:
With a little order-switching and strategic word choice, the same exact message goes from bland information to persuasive punch.

Try it! Pass on passive, and watch the action unfold.
...and to balance the issue, here's a question for discussion:

When might you use passive voice effectively?

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